CUSTOMER.IO
NOV 2021-MAR 2023
Brand Coordinator
Managed various aspects of the company's brand and marketing efforts, including:
Overall, as a Brand Coordinator, I helped develop and execute the company's brand and marketing strategies, and were instrumental in driving customer engagement and satisfaction.
Brand Coordinator
Managed various aspects of the company's brand and marketing efforts, including:
- Social Media Management: Ran Twitter account and successfully boosted engagement rates by 6%. Curated content, responded to customer queries and comments, and analyzed data to optimize the company's social media presence.
- Website Revitalization: Revamped the company's marketing website, ensuring that it was updated and user-friendly. Worked with B2B companies to develop relevant and compelling content, as well as optimizing the website for search engines.
- Content Creation and Promotion: Generated, published, and promoted 3 case studies per quarter with customer testimonials. This involved conducting interviews with customers, writing case studies, and collaborating with the marketing team to promote across various channels.
- Customer Experience Strategy: Conceived, implemented, and scaled a CX strategy that secured 10 endorsements from satisfied customers. Conducted customer research, identified pain points, and developed strategies to improve the experience.
- Review Management: Successful in exceeding G2 review count by 24%. Stayed consistent in managing the company's online reviews and reputation on various review platforms; responded to customer feedback, monitored and promoted positive reviews.
Overall, as a Brand Coordinator, I helped develop and execute the company's brand and marketing strategies, and were instrumental in driving customer engagement and satisfaction.
