Årti Fashion Show

︎ Creative Directing   ︎Styling   ︎ Casting   ︎ Marketing ︎Branding   ︎ Video Production    ︎ Photography

MARCH 2020

Created Rio Grande Valley's first eco-friendly fashion show that promotes sustainable, secondhand fashion. The show was launched in 2020 to celebrate a new decade and to promote viable living and environmental awareness.

This project involved casting, styling, and creative directing 20 models, as well as producing promotional material such as videos, photoshoots, and graphics to build awareness. The models were styled in a combination of their own clothing with pieces from two local thrift stores that collaborated with the show, showcasing how second-hand clothing can be fashionable, sustainable, and accessible to everyone.

Photography by Reina A. Jesus